{"title":"What We Do Is Secret","description":"\u003cp\u003eWhat We Do Is Secret , formerly known as A Lab on Fire, is a cult favorite collection of fragrances that are imbued with the same innovative spirit and transgressive modernism that has driven their creations from the very beginning. What We Do Is Secret’s rebellious spirit is a culmination of unforgettable and enigmatic scent profiles created by the best perfumers in the world.\u003c\/p\u003e","products":[{"product_id":"monoscent-g-by-what-we-do-is-secret","title":"Monoscent G","description":"What, exactly, is Galaxolide Super, the sole aromachemical responsible for Monoscent G? In simple terms, it's a synthetic ingredient with a light, clean, musky vibe that has been used in fragrance creation since standard Galaxolide was created in the 1960s- the powered-up \"Super\" version featuring light floral-powder tones came in 2007. In Monoscent G, Galaxolide Super finally steps out from behind the crush of perfume ingredients and stands alone. The result is a tantalizingly subtle skin-musk that can be either worn alone for a barely-there spritz of sexiness, or used quite effectively as a base layer for other fragrances, where it adds both longevity and an almost subconscious sensuality. However you choose to deploy it, Monoscent G is a secret, super subtle weapon in any modern fragrance lover's arsenal.","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":50658617524545,"sku":"70500_R","price":95.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":50658617557313,"sku":"70500_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/monoscent_g_50ml.jpg?v=1767637448"},{"product_id":"freckled-and-beautiful-by-what-we-do-is-secret","title":"Freckled and Beautiful","description":"There's no beauty quite like being young in the City of Angels- the wind in your hair, the sand between your toes, the endless possibilities for freedom and adventure in a sun-dappled, ocean-kissed paradise where the days never end and anything is possible. Freckled and Beautiful is a perfect tribute to the beauty of youth in L.A., a warm and hazy beachside floral with an unforgettable gourmand touch. It's a fragrance that highlights everything that makes WWDIS great- creamy, romantic orange blossom, the unmistakable tang of salty ocean air, and a mouthwatering and unique gourmand component- in this case, a warm milk and Petit-Beurre pastry accord that comforts and nourishes like the perfect after-school snack. Delicious and delightful, Freckled and Beautiful captures the unique jubilation of youth, and is a must-try for all lovers of What We Do Is Secret's gift for floral gourmands.","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51195527758145,"sku":"705004","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51195527790913,"sku":"705004_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705004.jpg?v=1767631561"},{"product_id":"and-the-world-is-yours-by-what-we-do-is-secret","title":"And The World Is Yours","description":"\u003cp\u003eFew photographs capture the sumptuousness of celebrity more than the iconic photograph of Faye Dunaway by famed English photographer Terry O’Neill. The starlet sits poolside at the Beverly Hills Hotel at 6 a.m., hungover from winning an Oscar, sanguine in a pale silk robe, newspapers in a moat around her feet declaring her victor. And who better to pay homage to this most Hollywood morning-after, but Dominique Ropion, master of the doe-eyed and disheveled WWDIS classics What We Do In Paris Is Secret and Messy Sexy Just Rolled Out Of Bed?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAnd the World Is Yours\u003c\/i\u003e kicks off with a blast of neroli that floods the senses, rich and fresh with the thrilling energy of a papparazzo's flashbulb. With a dramatic sigh, the neroli gives way to a warm, creamy orange blossom, enhanced with a flattering kick of spice. Ropion’s signature vanilla musk plays its part with a powdery puff of heliotrope—apropos for the Hollywood sensuality. And just like the shimmering sunsets of Los Angeles, it melts into a honeyed, musky, golden finish. Like Dunaway in the photograph, \u003ci\u003eAnd the World Is Yours\u003c\/i\u003e is stylish, sexy- and still basking in the afterglow of last night's adventures.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51195532214593,"sku":"705011","price":185.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51195532181825,"sku":"705011_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705011.jpg?v=1767631861"},{"product_id":"what-we-do-in-paris-is-secret-by-what-we-do-is-secret","title":"What We Do In Paris Is Secret","description":"You know how the notes in some perfumes read like something from your wildest, fragrant dreams but end up smelling like a Franken-fume, something you should love but don't, something that's less than the sum of its parts? \u003ci\u003eWhat We Do In Paris Is Secret\u003c\/i\u003e actually exceeds the gorgeous sounding symphony of its notes (and that's a hard thing to do!). It's impossible not to be lured in by the rich, sweet notes of vanilla, honey, tonka bean and tolu, the warm sensuality of sandalwood, musks, ambergris, and the playful Turkish rose, lychee and bergamot. Addictive doesn't quite explain it-- we couldn't keep this away from our skin when we first sampled (honestly) and oh, by the way? It makes heads turn. Not in that “You're leaving a vapor trail!” way, but in that, “Please tell me what you're wearing now!” way. Creamy, decadent, honeyed and sensual. If those are the kind of words that make your heart race when you think of a perfume, then look no further.","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51195532247361,"sku":"705010","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51195532280129,"sku":"705010_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705010.jpg?v=1767631862"},{"product_id":"messy-sexy-just-rolled-out-of-bed-by-what-we-do-is-secret","title":"Messy Sexy Just Rolled Out of Bed","description":"\u003cp\u003eEveryone loves the smell of vanilla, and yet somehow the perfect, universally wearable vanilla seems elusively rare- mouthwatering bakery gourmands scare away lovers of wispier, more floral concoctions, and both varieties are often seen as too feminine for men to wear. This is why we're so enthused with Dominique Ropion's brilliant creation for WWDIS- a just-right vanilla musk that we think smells divine on just about anyone. This enchanting elixir is sweet without seeming gooey, compelling without shouting in your face, and romantic with enough restraint to wear well on men and women alike. A soft rose lends its velvety tones throughout, darting in and out among the star players of clean musk, rich tonka bean absolute, vanilla, and amber. The ever-so-slightly powdery almond notes of heliotrope are the perfect complement, softening and rounding out the sweet toffee and barely-there blonde woods. Messy Sexy Just Rolled Out of Bed is a season-spanning wonder, displaying a warming sweet coziness on cool fall days, while bergamot and peach blossom bring a fresh, light addition to summer sunshine. With versatility like that, it's no wonder that Messy Sexy Just Rolled Out of Bed is one of the best crowd-pleasing vanillas we've ever put our noses on.\u003c\/p\u003e\u003cp\u003e\u003c!--\u003cfont color=\"red\"\u003e\u003cb\u003eFormerly known as Mon Musc a Moi.\u003c\/b\u003e Messy Sexy Just Rolled Out of Bed is the same perfume, now with a new name.\u003c\/font\u003e--\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51195945976129,"sku":"705006","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51195945943361,"sku":"705006_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705006.jpg?v=1767642661"},{"product_id":"discovery-set-by-what-we-do-is-secret","title":"Discovery Set","description":"\u003cp\u003eThe What We Do Is Secret discovery set is a curated invitation into a universe of fragrances by the world’s best perfumers designed to create memorable scents that inspire emotion.  Worn intuitively, layered freely, and revisited often, each fragrance reveals a different mood and moment, inviting you to explore the collection's effortless and unforgettable scents.\u003c\/p\u003e\u003cp\u003eWhat We Do Is Secret embodies self-expression without rules. If you’re building a fragrance wardrobe, not just choosing a favorite, this is where it begins. Wear one, wear several, or let instinct guide you. The set contains the entirety of the rebranded and streamlined line: \u003ci\u003eCovert Musk, And The World Is Yours, Freckled And Beautiful, L'Anonyme, Monoscent G, Messy Sexy Just Rolled Out Of Bed, \u0026amp; What We Do In Paris Is Secret.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"7 x 2ml Atomizer Samples","offer_id":51196075737409,"sku":"705012","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705012.jpg?v=1767643561"},{"product_id":"lanonyme-by-what-we-do-is-secret","title":"L'Anonyme","description":"A smooth, clean fragrance tempered by a brush of the earthy and spiritual, \u003ci\u003eL'Anonyme\u003c\/i\u003e is wearable by anyone- usually a difficult feat but one this perfume has it down pat. The opening is crisp and transparent, a modern and minimalist citrus-meets-clean that isn't complicated or overdone “soapy.” Geranium offers up its uplifting nature throughout, a little velvety, a little rose-like, an always-shifting fragrance note that can lean masculine or feminine depending on its neighboring scents (this one is right down the middle). Suede leather and blonde woods carry with them a little touch of warmth, but not enough to overpower this perfume's simple, clear heart. Unpretentious, uncomplicated and unfussy, L'Anonyme has no baggage... it's drama-free and oh-so-attractive because of it.","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51270812533057,"sku":"705009","price":185.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51270812500289,"sku":"705009_S","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705009.jpg?v=1768502161"},{"product_id":"covert-musk-by-what-we-do-is-secret","title":"Covert Musk","description":"A musk redefined, Covert Musk isn't a perfume- it's a presence. A sheer, sexy, utterly intoxicating blend of instinct and desire, shaped into a hypermodern elixir by the incomparable Annick Ménardo. Acacia honey, ylang-ylang, and a proprietary intertwining of intimate musks fuse with the skin, exuding an irresistibly sensual gravity that can be felt immediately. Versatile enough for everyday wear, yet distinctive enough to be your new secret weapon, Covert Musk is another modern masterpiece from What We Do Is Secret.","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51359738102081,"sku":"705013","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51359738134849,"sku":"705013_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705013.jpg?v=1770064261"},{"product_id":"made-in-heaven-by-what-we-do-is-secret","title":"Made in Heaven","description":"\u003cp\u003e\"Residing in the atmosphere, she descends, wings spread. She calls out, Make love. Make a promise. Make it last. Through the window comes possibility, an opening. Through the unbarred window, a white cloud-ridge. Be enveloped; join hands in perfect union. On a gust of wind, wings fanned out, she alights.\"\u003c\/p\u003e\u003cp\u003eThe scent of heaven, as only WWDIS could envision it, a blend of pleasures both earthly and ephemeral. Fresh Italian mandarin and orange blossom lend just a burst of crisp tartness before giving way to buttery orris and rich vanilla bean. A heart of lush florals entrances: a creamy magnolia balances against tuberose and lightly indolic jasmine, revealing a sly sensuality. And perhaps most interestingly, a lactonic milk-and-cereal accord sits at the center, recalling the simple pleasures of childhood. If heaven is a place where every happy memory lives, where nostalgia meets satisfaction, then WWDIS has pinpointed its scent.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51773687071041,"sku":"705008","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51773687103809,"sku":"705008_S","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705008.jpg?v=1779985835"},{"product_id":"paris-la-by-what-we-do-is-secret","title":"Paris LA","description":"\u003cp\u003eParis*L.A. is a snapshot of Tinseltown through the eyes of the City of Light, an illumination of the hidden connections between two distinctly different cultural capitals. When they speak to each other, it's a filtered language, a private exchange. One adores, the other abides––for the lover sees what the beloved cannot.\u003c\/p\u003e\u003cp\u003eTwo key accords make up the character of Paris*L.A. Representing the City of Angels is a delightfully true recreation of that most American of refreshments, Coca Cola, with an effervescence so perfect that you can almost feel the bubbles as they fizz and pop above the skin. And representing Paris, the macaron, lightly creamy with a sweet almond center, bathing the whole scent with a delicious elegance. If this is how Parisians truly view our hometown, we will happily accept the compliment, and wear this one-of-a-kind fragrance with pride.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51773687234881,"sku":"705007","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51773687267649,"sku":"705007_S","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705007.jpg?v=1779985839"},{"product_id":"je-men-fous-by-what-we-do-is-secret","title":"Je M'en Fous","description":"\u003cp\u003eThe wind picks up, we take a corner fast and then up into the hills—sunglasses, warm skin. We are being beautiful together. So what? Maybe the party finished. Maybe we need a ride home. That’s cool—let’s just walk. Let’s hitch a ride. Let’s swim in dawn—get made new. Let’s see what happens.\u003c\/p\u003e\u003cp\u003eJe M'en Fous (I DON'T CARE) is a brief impression of Santa Monica in June 1999.  Crisp, chic, citrus.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51777123615041,"sku":"705015","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51777123647809,"sku":"705015_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705015.jpg?v=1780099518"},{"product_id":"a-blvd-called-sunset-by-what-we-do-is-secret","title":"A Blvd. Called Sunset","description":"A tribute to L.A.'s most iconic Boulevard, home to the legendary neon-drenched rock stages of the Strip, the crashing waves of the Palisades, and everything in between. The result is A Blvd. Called Sunset, a bright, fresh, just the right amount of edgy journey across our wild and beautiful city. Bright, fresh bergamot sparkles in a smooth, salty, almond-inflected breeze, while a masculine leaning-floral blend of violet and jasmine combines with a leather that evokes the biker bars and metal clubs so famously captured in Ed Ruscha's seminal photo book. A smooth, intoxicating base of sandalwood, vanilla, and tonka goes down like a perfect mixed drink, comforting and sensual all at once. If you ever get a chance to take a trip down Sunset, there's nothing like it in the world. But the next best thing is a day spent wearing A Blvd. Called Sunset- a perfect tribute to the heart and soul of Los Angeles.","brand":"What We Do Is Secret","offers":[{"title":"50ml","offer_id":51777123680577,"sku":"705014","price":145.0,"currency_code":"USD","in_stock":true},{"title":"1ml spray","offer_id":51777123713345,"sku":"705014_S","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3745\/files\/705014.jpg?v=1780099520"}],"url":"https:\/\/checkout.luckyscent.com\/collections\/brand-what-we-do-is-secret.oembed","provider":"Luckyscent","version":"1.0","type":"link"}